It is a water bubble created under the inspiration of molecular cuisine . by 2050 the ocean will contain more plastic by weight than fish. It's now a bustling foodie destination full of concept traders include Savage Salads and Jerusalem Falafel, all sitting alongside traditional fruit and vegetable and florist stalls. For instance, in March 2018, Selfridges, a renowned store in the UK, unveiled its Ooho!, the world’s first edible water bottle. Several companies in the space started adopting edible packaging for various applications. It’s perfect for hydration on the go, such like marathons, festivals or just on the streets. Although I’m convinced from the bubbles I think that it still must happen a lot to establish it more on the worldwide market. An edible water bottle that wobbles like a breast implant will go on sale within a year. Ooho could be very helpful in live events where organizers generally tackle with loads of wastes. Although there will be some problems to solve, as you said like transportation, the way of using the ‘Ohoo-water-balls’ etc., this will be a great success in Europe. All the customer must do, to quench his/her thirst, is to poke a hole in the surface layer or, better still, to pop the entire tasteless blob in their mouth. All Rights Reserved. Putting water into an edible membrane that behaves like plastic firstly sounds strange, but it has potential and perspective. On their crowdfunding page, the inventors, Rodrigo Garcia Gonzalez, Pierre Paslier, and Guillaume Couche, said: ... Ooho is targeted to hit the market within a year. The prototypes have been tested in several markets and certain limitations are associated to reach the market. These two ingredients are completely tasteless and completely safe to consume. This must be true, if you just imagine that a plastic bottle needs 450 years to decompose. The Ooho is an edible water bottle, made of seaweed extract. Ooho have been popping up at races all over the country, which is great, but being so natural, they have a very short shelf life. The global edible films and coating market is projected to register a CAGR of 8.03% during the forecast period 2020-2025. The Ooho sphere has a double gelatinous membrane. It is estimated that almost 1/4 of fish sold in markets have plastic in their bodies at the time of sale. Of course, this innovative idea could improve our environmental situation a lot. On TV, they only mentioned the water bubble and that they could be interesting for marathons, because the runner just have to put them in their mouth and plop it during the run, which is easier than to carry a bottle. replicates this behavior, encircle the water in a eatable membrane of algae. CBS International Business School © 1993-2021 |, “Ooho Water”- A sustainable edible water bottle declares war on plastic bottles, BM – Logistik und Supply Chain Management (B.A. Considering that we use plastic bottles for a very short period of time, 450 years they need to decompose is a shockingly long period of time. ), Tourism and Sustainable Management (M.A. A new way to stay hydrated could be hitting the market soon. Recently London-based Skipping Rocks Lab introduced an edible and biodegradable liquid container made from plants and seaweed called Ooho! ), Strategic Management and Consulting (M.A. Ooho is made entirely from seaweed and plants, with water and juices perfectly encapsulated inside, making the uniquely packaged material the most sustainable disposable alternative to any other container on the market. We do however sell Oohos for large events and parties, we have a minimum quantity of 250 units. I already heard something about "Ooho" on a reportage on the TV and was fascinated. The sac, which is made from a combination of a salt compound and seaweed extract, is a single-serving “bottle.” Oohos can be customized by color and/or flavor. It was very shocking to read, how much plastic waste is caused annually. ), Sales Management und Vertriebspsychologie (M.A. 1850 M Street, NW, Suite 1040 | Washington, DC 20036 P: (202) 833-5566 | F: (202) 833-1522 Every year, eight million tons of plastic waste are dumped into the oceans. As a lot of people want to invest into saving the environment, this idea should get definitely more attention. will provide convenience, while limiting the environmental impact. Our packaging is cheaper than plastic and can encapsulate any beverage including water, soft drinks, spirits, and even cosmetics. Ooho is … I also read about those water bubbles and found it quite interesting. Nevertheless, the fact that the bottle is made from a biodegradable material sounds very promising. One immediate use for the Ooho water containers could be … An approach to replace plastic bottles is an innovative idea from England, called “Ooho”. The only things I'm still struggling with are one, the transportation in a bag for example, because the shell still looks quite fragile. For now, Ooho's delicate structure makes it hard to pack in a bag and drink on the go, but Skipping Rocks Lab is assuring investors that more durable products are in the works. The creators, who have been working on the Ooho bubble since 2014, use a simple two-step culinary process called spherification to create the ingenious bowl. A young company called “Skipping Rocks Lab” has recently presented an edible, biodegradable solution for replenishing liquids such as water – water encased inside an edible container made using seaweed. After three years of perfecting the design, the inventors, who recently raised over $1 million USD from a crowdfunding campaign, are ready to bring the Ooho bubble to market. The Ooho is an edible water bottle, made of seaweed extract. There are also chemical challenges in making Ooho even more resistant if it's to be mass manufactured and used to deliver food products to the market. Through this, the company may get help from people who can help solving problems, which they still have to overcome with their environmentally friendly water bottles. Our first product, Ooho, will revolutionise the water-on-the-go market. Ooho is the first product to revolutionize the water market. Majorly, thin membrane is not strong enough to withstand shipping and handling on a large scale. Yes, that truly is the annual amount. Inspired by … Find the latest Bitcoin CAD (BTC-CAD) stock quote, history, news and other vital information to help you with your stock trading and investing. Innovation like "the floating garbage can" would not be necessary, if there was not any plastic, that might swim in the ocean or generally pollutes the environment. It’s made from Notpla, our material combining seaweed and plants. It is a flexible membrane made from a seaweed extract. The global edible films and coating market is projected to register a CAGR of 8.03% during the forecast period 2020-2025. Also ‘Ooho’ is being tested at athletic events but the company hopes to bring it to the market soon and make them global. Majorly, thin membrane is not strong enough to withstand shipping and handling on a large scale. ), International Management Fast Track (MBA), Scholarships for International Students in Germany, 3+1 Programmes for International Students, Center for Advanced Sustainable Management, DFG-Project: The effects of non-financial reporting, CBS scholarships – A great opportunity to fullfill your goal of studying at a private university in Germany, Sebastian von Landsberg-Velen in the Alumni Interview, International career through Deutschlandstipendium. As the invention is already on its way entering the European market, I am very curious about the reactions the Europeans and especially Germans will have. We can hope to see edible water blob, Ooho, soon in the market too. I would definitely like to try an Ooho bubble and I will if they achieve the German market. 06-05-2017 01:00, Information about the handling of your data can be found in our privacy policy, Campus Köln & Potsdam:+49 (0) 221 93 18 09-31, The upcoming summer semester 2021 will start as planned! Plastic pollution is not only harmful to marine life because of ingestion of toxins, but also to humans. The most famous garbage-sea – the „Great Pacific Garbage Patch” is in the North Pacific Ocean. The blobs have been sold around London. Especially the German Market is a tough one due to the fact that there are returnable bottles existing which helps reducing the plastic rubbish already. Source: Vimeo/ Skipping Rocks Lab. This new approach is promising, even though there are some problems, like a not yet existing eco-friendly packaging. So, on a crisply freezing December morning, I set off to Borough Market to meet Pierre and Rodrigo, and find out all about it. Actually, it should have been invented many years earlier, it is cheaper to produce, thoroughly ecological and easy to use. You've already chosen your study programme? Last but not least, it must be admitted that popping an Ooho bubble into the mouth is not the most elegant way to drink water or juice considering that the liquid can splatter. The CBS International Business School has been part of the Stuttgart Klett Group since 2016. Its first product, Ooho!, was born to revolutionize the water market from now. Ooho is a flexible packaging for beverages and sauces. Since the Ooho doesn’t have a lid, the portions are typically small. Words: Kay Plunkett Hogge. Why Ooho’s edible, bio-degradable balls of water offer the prospect of a less plastic-reliant future . Ooho! If you run in a race in London in the near future and pass a hydration station, you may be handed a small, bubble-like sphere of water instead of a bottle. Not even close. Notpla Technology. ooho! “Think outside of the bottle” – These are the promising words of wisdom from an innovative start-up called Skipping Rocks Lab in London. Our products. The two ingredients used are sodium alginate (seaweed) and calcium chloride. And two, the fact that each bubble only contains one pull of water, even though it is reasonable, because a 1,5 litre water bubble would be very bulky and it would be more or less impossible to transport or even to drink out of it. edible water blobs 1. ooho! The spherical flexible packaging is essential a fully edible water balloon. Skipping Rocks Lab hopes their first product, Ooho, will revolutionize the “water-on-the-go market.” Copyright © 2021 KABC-TV. Luckily there are people who “think outside the bottle”. Moreover, that it helps environmental problems it is so cheap. Ooho is a spherical packaging made of seaweed - entirely natural and biodegradable. By the year 2050, it is estimated that there could be more plastic than fishes in the oceans. To spread the word, the orbs are being sold at pop-up shops around the U.K. and offered as samples at marathons and music festivals. Those tiny little cups that runners drink from and toss aside during a race will be a thing of the past if Ooho meets its brand goals — soon runners will have handfuls of water that will leave no waste behind at all. The market the company is most interested in currently is that of marathon runners, who can benefit from the easy access to water and dispose of the balls mid-race without worrying about the impact on the environment. Tulip Mania? According to the German Federal Environmental Agency, plastic bottles require up to 450 years for complete decomposition. The flexible, watertight container has the … Ooho is the team’s first creation, one they hope will revolutionise the water-on-the-go market. But not only that, the cost of a biodegradable package is just two cents per bubble, which also makes it a lot cheaper to manufacture than plastic. ), BM – Unternehmensführung und Personalmanagement (B.A. Edible lunch box known as WikiPearl is already available in the market that is being used to sell yoghurt, ice creams etc. The environmental friendliness in terms of eating your water bottle is a huge advantage over plastic bottles, even though it sounds awkward. Growing at a CAGR of 6.8% from 2006 to 2016, the global packaged water market has reached nearly 400bn liters. Ooho. In the coming year, the “Ooho water balls” will be introduced into the European market. Ooho orb consists of water surrounded by a jelly-like membrane made of brown algae and calcium chloride But as you also mentioned at this stage of development it is no substantial competition for water out of regular bottles. The “Ooho-water-ball” is a great step in the right direction to find a remedy for environmental problems triggered by plastic. Everybody has heard of that rumor that somewhere in the pacific there is an island of plastic swimming and growing steadily. It's also the idea behind the Ooho “water bottle” that’s not a bottle at all, the water is packaged within an edible film membrane made from renewable, fast-growing seaweed. It is made using a mixture of sodium alginate, taken from brown algae, and calcium chloride. The gelatinous packaging, called the Ooho, is compostable–or even edible, if you want to swallow it. ), Entrepreneurship und Innovationsmanagement (M.A. Due to the fact, that I had also dealt with the topic of environmental pollution, I already knew some of the facts mentioned above. Don’t let their size fool you, as these Ooho’s have taken the market by storm – With over 65 London restaurants offering condiments like ketchup, mustard or soy sauce served in Ooho … Apply online now. Also ‘Ooho’ is being tested at athletic events but the company … The 'Ooho' name comes from the sound people make when they see it for the first time, Garcia says. The material is, as mentioned before, edible and biodegradable. - edible water blobs 2. gap analysis most plastic bottles used for soft drinks and water will touch 583.3 billion by 2021 which is next to impossible to recycle the bottles to prevent it from polluting the oceans and land. Ooho is currently marketing its brand innovation at outdoor cafés and events, like marathons in London for example. The fact, that eight million tons of plastic waste are dumped into the ocean (yearly!) Due to the good thoughts behind it, I believe Ooho has great potential establishing itself quickly in the societies and could help reduce the plastic consumption and maybe even stop plastic from being indispensable. The Ooho is an edible water bottle, made of seaweed extract. But all in all I agree that the Ooho water bubbles are a smart and serious innovation, espacially in terms of environmental friendliness. They can be placed on streets, beaches or buildings like markets, airports, schools easily by my storing advice. I must admit, the thought of eating my water bottle after drinking is a bit weird. Today the brand is sold by Mondelez across the world. Ooho biodegrades in 4-6 weeks, or you can just eat it, making it ideal for on the go consumption. This corresponds to about one garbage truck per minute, which is emptied into the sea. The company has used a technique known as spherification to introduce water into a sphere. Concept of Spherification However, efforts by environmentalists to encourage consumers to switch to alternatives, like water fountains or reusable bottles, have not been very effective. : It is 100% made of Plants & Seaweed Unfortunately the ball is made of plastic and still harms our environment, rather then helping it. Today, Gonzalez and Passlier lead Skipping Rocks Lab in a quest to revolutionize the water market. They are 100% made of seaweed and plants, so they biodegrade in a matter of weeks, and our material is so natural that it is actually edible! A new way to stay hydrated could be hitting the market soon. However, before it can become a serious contender to plastic bottles “Ooho” has to overcome some obstacles first. is a squidgy globe filled with water that could change the way we stay hydrated forever. Photo Credit: Skippingrockslab.com Similar products have already made it to the market; an edible food delivery system called WikiPearl is available at select Whole Foods markets. Ooho, the edible water bottle, is aiming to make plastic water bottles a thing of the past. The price of the packaging is really surprising I assumed that it is probably much more expensive than the regular bottles. Ooho! Hey Annika! The idea is you pop the whole globule into the mouth, for a quick burst of refreshment. Of course, this innovation is still on their first steps, but I hope, they will overcome the issues you mentioned and innovate the "Ooho" as far as possible, because in my opinion, this could change everything and solve the huge problem pollution on more than one way. And even though we do have the chance to “recycle” plastic bottles by returning used plastic bottles, we don’t actually contribute to reducing plastic waste by doing so. The prototypes have been tested in several markets and certain limitations are associated to reach the market. A group of researchers and business developers whose goal is to make product packaging obsolete invented a sustainable edible water bottle “Ooho Water” which could help us solve our problem of increasing environmental pollution triggered by plastic waste. However, how truly harmful they were for the environment was never really clear to me. There are edible containers on the market. single use bottles, is unbelievably unsustainable. And even if maybe now the idea of eating your water bottle may sound strange, I really can imagine the “Ooho-water-ball” to be one of the next big solutions when attempting to reduce plastic waste in the future. I find this very shocking and disappointing. Trump acquitted: Senate votes 57-43 at impeachment trial, White House aide resigns after threatening reporter, Woman dies after receiving vaccine at Cal Poly Pomona; no link suspected, Justin Turner returning to World Series champion Dodgers, Chris Harrison 'stepping aside' from role as 'Bachelor' host, Struggling American Legion post in Monterey Park holds V-Day pop-up, LA County will again prioritize 2nd doses of COVID vaccine next week, Veterans receive COVID-19 vaccine at Loma Linda VA clinic, Recall Newsom organizers hit major goal for getting on the ballot, LA teachers union pushes back on CDC school reopening guidelines, DUI suspect crashes near outdoor dining area in Santa Monica, California expanding vaccine eligibility in March, Live look at SoCal: Big Bear, Santa Monica & more. A new way to stay hydrated could be hitting the market soon. Ooho, the edible water bottle is an ingenious product. It consists of “spherified” water in a fine ecological and edible membrane that allows drinking without generating waste. It utilises spherification, a culinary process made famous by executive chef Ferran Adrià and the creative team at elBulli. This is a real problem, as Annika mentioned, that until 2050 there could be more plastic products in the oceans than fish. But, the cost of Ooho is only 2 cents ($ 0.02). The aim of Ooho is to provide the convenience of plastic bottles while limiting the environmental impact. But, the cost of Ooho is only 2 cents ($ 0.02). Then again use of plastic occurs. And after two years of development, its designers are ready to bring it to market. 2008’s housing crisis? did really shock me. Edible, biodegradable, natural and cheap to make. Ooho! This helps to form a gelatinous layer around the liquid. You are here: They also adopt strategies such as product launches to expand their market share and grow their presence globally. The Ooho! Zion Market Research has published a new report titled “Edible Water Bottles Market: Global Industry Perspective, Comprehensive Analysis and Forecast, 2016 - 2026.” According to the report, The Global Edible Water Bottles Market is expected to grow at a CAGR of around 7.85% between 2020 and 2026. The only concern is how the blob will be brought to market while being kept clean. The Ooho sphere has a double gelatinous membrane. ), Strategisches Management und Consulting (M.A. Two cents per bubble, this is incredible! ), Business Psychology and Management (M.Sc. It also should be possible to fit other drinks into the bubble. How difficult is it going to … This is where an innovation like the “Ooho” bottle could be the solution. 08-05-2017 13:08, Moritz Wellershaus Today, Gonzalez and Passlier lead Skipping Rocks Lab in a quest to revolutionize the water market. The company has partnered with Just Eat, a … is made through a process called spherification, which shapes liquids into spheres. This invention is just unbelievable. Three Imperial College London design students, Rodrigo García González, Pierre-Yves Paslier and Guillaume Couche, developed a prototype of an edible bottle in 2014. is more of a water pouch than a bottle, but the seaweed-based casing is entirely edible; the membrane is based on the skin of a fruit. It is 100% made of Plants & Seaweed; Biodegradable in 4-6 weeks, just like a piece of fruit; Edible, can be flavored and coloured Here’s a quick run down of Ooho! What was the biggest bubble in the world? Of course, plastic bottles are very convenient because they are cheap and light. Plastic – next to bags mainly plastic bottles (disposable and reusable bottles) makes up to 80 percent of the waste in the world’s oceans. Ooho has many advantages: the environmental aspect, the costs for materials and production and the producing possibilities that come with it. If the plastic-bottle replacement is successful and can take off our environmental situation will benefit a lot and it will solve many problems, we are currently dealing with. It biodegrades in weeks, naturally. In addition to all the aspects you have listed about negative facts plastic produces I want to add that the plastic packaging also dispenses toxic chemicals to everything which is touched by it: food, liquids, medicaments, cosmetics etc. Edible coating is an eco-friendly technology that is applied on many products to control moisture transfer, gas exchange, or oxidation processes. It’s sustainable and is actually cheaper to create than plastic. In the coming year, the “Ooho water balls” will be introduced into the European market. ), Sportmanagement und Angewandte Sportpsychologie (M.A. sachets are flexible packets of water, drunk by tearing a hole and pouring into your mouth, or consumed whole. Maximilian Lenhardt Ooho is not currently available for retail purchase as we are primarily a Sustainable Packaging company. The rate at which we are consuming non-renewable resources, e.g. I think OOHO is a really nice and innovative invention for the future. The … Oohos replace plastic cups and bottles for running events, races and other sporting events. Digital at first, we will then return to a combination of face-to-face and online formats as soon as possible. Plus, production is much cheaper. Ooho edible water bottles are made 100% from seaweed and plants. Only through your blog I noticed, like you mentioned, that these bubbles could replace more than just plastic bottles. An edible alternative to plastic water bottles made from seaweed has topped the UK round of an EU competition for new, more sustainable products. Another issue to deal with is the finding of an eco-friendly packaging to transport the bubbles so that they don’t burst and that they remain clean. Form and function: Ooho is a green, homemade alternative to the tens of billions of disposable water bottles produced annually. Clearly my daughter and I aren’t the only ones excited about Ooho, at the beginning of April 2017, Skipping Rocks Lab raised over $1 million in only 72 hours during a funding initiative they launched through Crowdcube. In addition to getting used to the unusual texture of the tasteless covering, each edible bubble contains just a gulp of water. Annika Amann is a student at the European Management School in Mainz. In my opinion, this is not an insolvable issue and it will just be a matter of time, until there will be a matching solution. sachets are flexible packets of water, drunk by tearing a hole and pouring into your mouth, or consumed whole. The blobs have been sold around London. At the end of all days, it has to land in the seas. With an estimated 310 billion pounds of plastic in our oceans today, plastic pollution is beginning to increasingly impact our daily lives. Nevertheless, it still bothers me every time to read these extremly shocking figures. The idea behind Ooho came from college students. After all, using and recycling plastic starts with every single one of us. This “Skipping Lab” has already won many awards such as Lexus Design Award 2014, SEA Award 2015, and UK Energy Globe Award 2016. Ooho, as its cre ators Rodrigo Garcia Gonzalez, Pierre Paslier, and Guillaume Couche say simulate this behavior, enwrapping the liquids in an edible membrane, as do citrus fruits like orange, lemon, grapefruit, consisting of a compound extracted from algae. Oreo is one of the most popular brand of cookies which was first sold in the year 1912 by National Biscuit Company today known as the Nabisco. A great innovation and a good idea. Is there any possibility to make these bubbles bigger so that they can contain half a litre of water? I realized that I have seen those water bubbles on Facebook before but I did not know much about them. It could definitely change the world perspective or at least helps to improve the prevention of littering our world. to the water-on-the-go market targeting conferences, events and festivals. Home / Blog / “Ooho Water”- A sustainable edible water bottle declares war on plastic bottles. Even if you don’t eat it, it’s biodegradable and something you can make at home. Apr 13, 2017. And behind it … The idea of providing a solution to the existing problem and, at the same time time, offering a prevention is akin to the concept of "Seabin", but has a slightly different approach. I never heard about this innovation before. Here are some of its characteristics: Water bubble, made up of 100% plant extracts and seeweed; Biodegradable; Edible packaging; Keeps for a few days; 5x less CO2 and 9x less energy to produce than plastic bottles But … To drink the water inside, you simply bite, or pierce, the casing, drink the water and eat the membrane (if you so choose). A group of researchers and business developers whose goal is to make product packaging obsolete invented a sustainable edible water bottle “Ooho Water” which could help us solve our problem of increasing environmental pollution triggered by plastic waste. It now has the size of Central Europe and it steadily continues to grow. The world’s first edible water “bottle” is coming to Selfridges Birmingham to support the department store’s Project Ocean campaign. "Ooho!" They begin by immersing a frozen ball of water or juice into a calcium chloride solution. However, I think this is a very realistic step towards starting to reduce and, hopefully, totally eliminating the production of plastic bottles. There are a lot of ideas to solve the problem of excessive use of plastic and our throwaway culture. I have read about that innovation some weeks ago but I just skimmed it quickly. The Ooho edible water bottles come in flexible plastic packaging. About Ooho. was invented three years ago by three London-based engineers, and are now raising funds so they can bring the product to consumers. In value terms, a CAGR of 5.9% has taken the industry to a value of $177bn. Ooho! Ooho is the first such container designed specifically for replacing water bottles, however. Inorder to presrve water ball we need a plastic tin. Or will they stay one-gulp-size and you just have to eat/drink several bubbles in order to satisfy your thirst? The creators of Ooho (Garcia Gonzalez, Pierre Paslier, and Guillaume Couche) are working together in the manufacturing process to bring it into the market. Since there are so many innovations and ideas to save the environment by reducing and eliminating plastic bottles, companies should definitely cooperate and help each other as this may increase the number of people living a sustainable lifestyle. Ooho is a vessel that contains water in a double membrane, using a technique to shape liquids in spheres called “spherification.” A technique that encapsulates foods with gelatin textures, so that they have a consistency similar to fish eggs. It is called Ooho and is presented as an innovative alternative solution to the classic plastic bottles and to mitigate container contamination. Ooho is a breakthrough to solve this worldwide concerning problem. Ooho – or edible water – is the brainchild of Pierre Paslier and Rodrigo Garcia Gonzalez, ... Paslier says this accounts for about 30 per cent of the bottled water market in the UK. https://t.co/MgWy2mv6bH pic.twitter.com/7fARV2qrE0. The "Edible Films and Coating Market - Growth, Trends and Forecasts (2020-2025)" report has been added to ResearchAndMarkets.com's offering.. British inventors Rodrigo García González and Pierre-Yves Paslier started looking for a solution to a pressing issue when brainstorming Ooho. I lived in Nigeria for seven years and the idea of water in bubbles to drink from already exists there. However, there are a few challenges that still need to be overcome before it becomes a serious contender to plastic bottles.